Friday Deals for U.S. Consumers in 2024
Black Friday, the day after Thanksgiving, is a highly anticipated shopping event where retailers across the U.S. offer significant discounts on a wide range of products. For 2024, major retailers and online stores have already prepared enticing deals. Here’s a roundup of some of the top Black Friday deals for U.S. customers across various categories.

1. Tech & Electronics –
Apple Products: Apple typically offers modest discounts on their products, but many retailers like Best Buy, Walmart, and Target go beyond. Expect to see substantial deals on the latest iPhones, iPads, and MacBooks. For example, you may find $100-$200 off on the latest MacBook Air and iPad Pro.
Samsung and LG TVs: Black Friday is the best time to upgrade your home entertainment system. Retailers like Best Buy and Amazon often slash prices on top-tier brands like Samsung and LG. You can expect discounts ranging from 20% to 50% off on 4K and OLED TVs. For example, a 65-inch Samsung 4K UHD Smart TV could drop from $1,000 to $700.
Gaming Consoles: The Sony PlayStation 5, Xbox Series X, and Nintendo Switch often see bundles with popular games and accessories for discounted prices. Be on the lookout for savings up to $100 or bundle offers that make the deal even sweeter.
2. Smart Home Gadgets
Amazon Devices: Black Friday always comes with deep discounts on Amazon Echo, Fire Stick, and Kindle devices. Amazon’s own products can be heavily marked down by up to 50%. Echo Dot smart speakers could be priced as low as $20, while Fire TV Sticks may drop to $15.
Google Nest: Similarly, Google Home and Nest products are offered at steep discounts. Expect to see up to 40% off on smart thermostats, smart speakers, and doorbell cameras at retailers like Home Depot and Target.
3. Fashion & Apparel
Clothing: Brands like Nike, Adidas, Levi’s, and The North Face offer Black Friday sales with discounts from 20% to 50% off on select items. Macy’s and Nordstrom typically have sales across a wide range of clothing brands, offering 30% or more off.
Luxury Brands: For those looking to splurge on high-end fashion, websites like Farfetch, Net-a-Porter, and Saks Fifth Avenue have exclusive Black Friday sales that include 20% to 40% off luxury brands like Gucci, Prada, and Balenciaga.
4. Home Appliances
Kitchen Appliances: Retailers like Home Depot, Lowe’s, and Best Buy offer significant discounts on kitchen essentials like refrigerators, dishwashers, and ovens. KitchenAid mixers, for instance, often see markdowns up to 40% during Black Friday.
Small Home Appliances: Products such as coffee makers, air fryers, and vacuum cleaners from brands like Dyson, Ninja, and Keurig will be on sale. Look for discounts of up to 60%, especially at retailers like Walmart and Amazon.
5. Travel Deals
Many travel companies offer Black Friday deals, making it a great time to book a vacation for 2025.
Airlines & Hotels: Expect discounts on flights from major airlines like American, Delta, and United, with deals on both domestic and international routes. Websites like Expedia and Booking.com often provide discounts of 20%-50% on hotels and vacation packages.
Cruises: Cruise lines like Carnival, Royal Caribbean, and Norwegian also offer substantial savings, with deals like “buy one, get one free” fares or 50% off second passengers.
6. Beauty & Skincare
Sephora and Ulta: If you’re looking to refresh your beauty collection, Sephora and Ulta offer Black Friday deals with up to 50% off on skincare, makeup, and hair products from popular brands like Fenty Beauty, Too Faced, and Clinique.
Direct-to-Consumer Brands: Many online beauty and skincare brands, such as Glossier, The Ordinary, and Drunk Elephant, also offer sitewide discounts during Black Friday, usually ranging from 20%-40%.
7. Subscription Services
Streaming Services: Streaming platforms like Hulu, Disney+, and HBO Max often offer special Black Friday deals on yearly subscriptions. You may see 50% off or even first-time subscriber offers like $1.99 per month for a limited time.
Software & Apps: For tech enthusiasts, software companies like Adobe and Microsoft frequently offer discounted subscriptions to their creative and productivity suites. Expect up to 30% off on yearly memberships.
8. Toys & Kids’ Products
LEGO and Hot Wheels: If you’re shopping for kids, Walmart and Target often offer 20%-50% off on LEGO sets, Hot Wheels, and other popular toys.
Educational Toys: Brands like Melissa & Doug and Fisher-Price also see big discounts on Black Friday. Amazon and Walmart typically mark down these items, making it the perfect time to buy gifts for the holidays.
Tips for Navigating Black Friday
- Start Early: Many deals now start as early as Thanksgiving Day or even the week before Black Friday, so keep an eye out for early-bird sales.
- Compare Prices: Use websites like CamelCamelCamel for Amazon price history or apps like Honey to make sure you’re getting the best price.
- Check Return Policies: Some Black Friday deals may have different return policies, so ensure you are familiar with them before buying.
Black Friday 2024 promises a wide variety of deals for every type of shopper. Whether you’re after the latest tech gadgets, a wardrobe upgrade, or home essentials, this year’s deals are set to be more competitive than ever. Happy shopping!
